Limited Edition White Walker by Johnnie Walker

ABOUT

The Limited Edition White Walker by Johnnie Walker was created in partnership with Total Wine & More to commemorate the final season of the hit HBO series, Game of Thrones. This promotional email showcases the product and highlights its unique features.

GOAL

This collaboration between Johnnie Walker and Total Wine & More aimed to create a limited edition product that would appeal to fans of Game of Thrones and whiskey enthusiasts alike. The email promotion aimed to generate interest and drive sales for the White Walker by Johnnie Walker.

SOLUTION

The email promotion utilized a GIF to showcase the limited edition product and its distinctive packaging to achieve the goal. The email also provided information about the product's taste and recommended serving suggestions, appealing to whiskey enthusiasts. The collaboration between Johnnie Walker and Total Wine & More allowed for wider distribution of the limited edition product, making it more accessible to fans of Game of Thrones.