Yellow Tag Campaign for Total Wine & More

ABOUT:

The Yellow Tag Campaign is Total Wine & More's flagship marketing initiative, promoting their exclusive Winery Direct and Spirits Direct products, curated by professional wine and spirits buyers. The bright yellow tags on store shelves echo the vibrant yellow color used across all marketing collateral, reinforcing the link between the buyers and their recommendations and the fantastic savings on offer, particularly for in-store purchases.

Goal:

To enhance customer confidence in Total Wine & More's buyers as wine, spirits, and beer experts, sharing top trends and personal favorites.

Solution:

The project aims to present Total Wine & More's buyers as approachable and lighthearted. The buyers are showcased at relatable summer events, making delectable recommendations to make the season unforgettable. The copy is enthusiastic, highlighting the buyers' specific suggestions and recommendations of varietals, alongside fascinating Winery Direct producer stories that relate to the buyer's choice.

The overall approach underscores Total Wine & More's relatable side, spotlighting the individuals and their relationships that bring exclusive options and expertise to the stores.

Featured
Yellow Tag Animatic

This animatic was used to help flesh out the TotalWine Yellow Tag social media campaign

Featured

Yellow Tag campaign for TotalWine social media outlets

TotalWine Yellow Tag Campaign - desktop carousel

TotalWine Yellow Tag Campaign - in-store signage

TotalWine’s Yellow Tag Campaign - in-store signage, print, and website landing page

TotalWine Yellow Tag Campaign - in-store signage

TotalWine Yellow Tag Campaign - Social Media

TotalWine Yellow Tag Campaign - Emails

TotalWine’s Yellow Tag Campaign -Banner Ads for Retargeting

TotalWine Yellow Tag Campaign - Print