Total Wine & More — Summer

capturing summer revenue

During the summer, most people take their leisure activities outdoors. For this seasonal campaign, Totalwine wanted to include selected products that would fit into the lifestyle of someone who is spending more time outside, or in this case, poolside!

The creative for this omnichannel campaign focused on refreshing light drinks with vibrant jewel tones and fruity notes to contrast with the cyan-colored swimming pool. The emphasis was also on travel-friendly items like ready-to-drink or delicious frozen treats.

In conclusion, the summer's marketing campaign proved successful for the promoted brands and enticed customers, old and new, to incorporate more of Totalwine's beverages as must-have summer items.

TotalWine’s Summer In-store signage (endcap)

TotalWine’s Summer - Email

TotalWine’s Summer - Social Media

TotalWine’s Summer - Banner Ads