Holiday gifting TotalWine & More

ABOUT:

For the holiday season, TotalWine sought to boost sales and position itself as the go-to destination for gifting. The key target audience was women who hold significant buying power during this period. Our research revealed that selection was the most critical factor in determining where customers purchased wine, spirits, and beer.

GOAL:

To encourage sharing during the holiday season, we developed a campaign called "The Gift of Giving." The idea was to create an inclusive and luxurious holiday setup where the hostess could introduce her favorite drink to all her friends, driving sales and positioning TotalWine as the perfect gifting destination.

SOLUTION:

We proposed "The Gift of Giving" campaign to promote sharing during the holiday season. The campaign features an inclusive and lavish holiday setup where the hostess presents her favorite drink to all her friends, encouraging them to try new products and introducing TotalWine as the perfect destination for gifting. With a focus on women, who hold significant buying power during the holiday season, the campaign successfully drove sales and positioned TotalWine as the ideal destination for holiday gifting.

Storyboard for TotalWine Holiday Gifting

TotalWine Holiday gifting - Photoshoot

TotalWine Holiday Gifting - Landing page

TotalWine Holiday Gifting - Homepage desktop carousel