Crafting a Timeless Cigar Experience: Designing Total Wine & More's House Brand Cigar Tin
ABOUT:
Total Wine & More is a premier destination for cigar enthusiasts, offering carefully selected products from renowned outside vendors. As a designer, I was thrilled to have the opportunity to work on creating the brand's first-ever direct-to-consumer house brand cigar.
GOAL:
Our goal was to provide customers with access to high-quality, carefully sourced cigars at a fraction of the cost of other brands. With a steady stream of cigar purchases already in place, we wanted to create a product that would further enhance our reputation for quality and value.
SOLUTION:
The design process for the house brand cigar tin was an exciting challenge. We explored numerous versions and designs, ultimately settling on a final product that showcased old-world craftsmanship with a modern Art Deco influence. The cigars themselves were sourced from the Dominican Republic, ensuring that each one is of the highest quality.
TotalWine cigar tin drafts, and concepts.
TotalWine Cigar tins online buying experience
TotalWine Cigar tins in-store buying experience