Three birds hard seltzer
multi-channel campaign
ABOUT
Three Birds Hard Seltzer is a popular brand of alcoholic beverages that provides a refreshing taste to its customers. As part of the marketing campaign for the brand, a multichannel strategy was employed to engage with potential customers across various platforms.
GOAL
The primary goal of the Three Birds Hard Seltzer campaign was to increase brand awareness and drive sales by effectively targeting the Total Wine & More customer base. The campaign aimed to leverage the communication channels available to reach a broader audience and encourage them to try out the new product.
SOLUTION
To achieve the campaign's objectives, a multichannel marketing approach was implemented. The strategy utilized various channels, such as websites, retail stores, direct mail, email, and social media. Customers could easily access and buy the new beverage through their preferred platform because multiple product purchasing options were provided. The campaign's result was increased brand awareness and product visibility, leading to a surge in sales and customer engagement.