Inclusive and Playful: The Cyclops Sports Branding Project for LGBTQIA2S+ Softball Team

ABOUT
The Cyclops is a sports branding project created for a local LGBTQIA2S+ women's softball team. The movie "A League of Their Own" and "Clash of the Titans" inspired the project and featured a fun and playful design.

GOAL
The Cyclops branding project aimed to create a unique and inclusive brand identity that would represent the LGBTQIA2S+ community within the world of sports. The branding needed to be memorable, visually appealing, and communicate the team's inclusivity, diversity, and teamwork values.

SOLUTION
The Cyclops branding project incorporated a mix of vintage and modern design elements to achieve the desired outcome. The logo features a fierce-looking Cyclops, inspired by the mythical creature from "Clash of the Titans," holding a softball bat. Using vibrant colors and playful typography adds a fun and energetic touch to the design. The branding also includes various applications, such as uniforms and merchandise, to create a cohesive and consistent visual identity for the team. The result is a unique and inclusive brand representing the spirit of the LGBTQIA2S+ community and softball.