rosé your way

ABOUT:

Total Wine & More capitalized on the rising popularity of rosé and the start of spring to create a buzz among wine enthusiasts. The company aimed to establish brand recognition by positioning itself as the country's go-to retailer with the most extensive rosé selection.

GOAL:

The campaign's primary objective was to showcase the diverse range of available rosé options. By presenting customers with the various varietals and their associated color hues, the company aimed to increase sales per transaction by encouraging customers to "taste the different colors."

SOLUTION:

The key to capturing customers' attention was to rotate the labels away and illuminate the bottles, allowing the focus to be on the shade of the rosé. This creative strategy sparked curiosity among wine drinkers and encouraged them to explore new products. The successful campaign led to a significant boost in rosé sales for Total Wine & More.

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