GEICO's Digital Evolution & Asset Refresh

About

People significantly reduced their travel and driving habits in response to the evolving landscape during the COVID-19 pandemic. Recognizing the need to adapt, GEICO underwent a strategic asset refresh under my creative direction as the Creative Supervisor. The focus was updating and unifying assets to create a dynamic and cohesive brand experience, encompassing digital advertising trends and broader asset revitalization.

Goal

The primary objective was to make GEICO visible to potential customers amidst market fluctuations, positioning GEICO as a prominent and accessible choice for consumers seeking insurance coverage.

Solution

Digital Advertising Trends:

Focused on YouTube and Instagram as the most popular advertising platforms, allowing GEICO to reach a wider audience and maintain a strong presence in the competitive insurance market.

Streamlined Approach:
- Orchestrated the adoption of automated processes for digital advertising campaign creation.
- A survey revealed an 81% adoption rate among respondents, showcasing GEICO's commitment to streamlined and efficient practices.
Unified Brand Image:
- Simultaneously, the asset refresh aimed at creating a cohesive brand experience, ensuring that all elements, including digital advertising, contributed to a unified and impactful image.

My role as the Creative Supervisor ensured a seamless and impactful asset refresh and a forward-looking approach to digital advertising, keeping GEICO at the forefront of industry trends and unifying the brand experience.

Perfecting the Arc Placement for Banner Ads

Crafting Desirability: Elevating Human Connection

Humanizing GEICO through Captivating Photography

In pursuit of desirability, prioritize the infusion of people-centric visuals. Let the power of human connection shine through, making the brand more relatable and resonant with the audience. As the orchestrator of this strategy, I meticulously curated visuals that breathe life into GEICO, fostering an emotional bond that transcends the transactional.

Engage for Consideration: Nurturing Connections

Screen Shot 2024-01-27 at 3.28.35 PM.png

Screen Shot 2024-01-27 at 3.29.11 PM.png

Screen Shot 2024-01-27 at 3.29.24 PM.png

Screen Shot 2024-01-27 at 3.29.37 PM.png

Screen Shot 2024-01-27 at 3.29.46 PM.png

Engaging Hearts and Minds - Human Focus and Playful Gecko Moments

For consideration, steer towards the human element or the beloved gecko. Photography should tell a story that captivates the audience, blending the charm of humans with the whimsical presence of our iconic gecko. As the visionary behind this engagement-driven approach, I ensured that every visual had the power to resonate, capturing attention and fostering deeper consideration for the GEICO brand.

Enable Conversions: Streamlining Product Focus

Screen Shot 2024-01-27 at 3.30.24 PM.png

Screen Shot 2024-01-27 at 3.31.09 PM.png

Screen Shot 2024-01-27 at 3.31.18 PM.png

Screen Shot 2024-01-27 at 3.31.29 PM.png

Product-Centric Precision for Seamless Conversions

When it comes to conversions, simplicity is key. Opt for clear visuals of the products, ensuring the audience can effortlessly connect with what GEICO offers. As the lead behind conversion strategies, I implemented a visual language that effortlessly guides the audience toward a seamless and confident decision-making process, ultimately enhancing conversion rates.

GEICO's Digital Evolution & Asset Refresh

About

Goal

Solution

Perfecting the Arc Placement for Banner Ads

Crafting Desirability: Elevating Human Connection

Engage for Consideration: Nurturing Connections

Enable Conversions: Streamlining Product Focus

programmatic banner layouts- Lifestyle

programmatic banner layouts- GECKO

SOCIAL MEDIA LAYOUTs - boat

SOCIAL MEDIA LAYOUTs - RV

SOCIAL MEDIA LAYOUTs - MOTERCYCLE