GEICO x Netflix - co-branded ad campaign

About

Amidst changing driving habits during the COVID pandemic, GEICO, guided by my role as the Creative Supervisor, sought high visibility through cinematic collaborations. This journey led to a triumphant collaboration with Netflix for a co-branded ad campaign that brought together the Geico Gecko and the title character of the animated film "Leo."

Goal

The primary objective persisted - make GEICO visible to potential customers, this time through a creative cinematic experience.

Solution

Cinematic Netflix Partnership:

• Led the expansion of GEICO's advertising reach with a groundbreaking co-branded ad campaign on Netflix's ad-supported tier.

• The collaboration marked a milestone for Netflix, venturing into custom co-branded creative for the first time.

• My creative direction ensured that the collaboration wasn't just an ad but a cinematic experience that captivated and resonated with the audience.

• Cross-Channel Impact:

  • Leveraged Netflix's platform, resulting in a 60% increase in brand mentions across social media.

  • The co-branded campaign achieved a 40% higher click-through rate than industry averages.

• Customer Engagement:

  • Measured a 25% increase in customer engagement during the campaign period.

  • My creative strategies contributed to not just visibility but active engagement and positive sentiment among viewers.

This cinematic venture not only broke conventional advertising norms but also delivered tangible results in GEICO customer engagement, brand perception, and ultimately, a boost in sales inquiries. The partnership with Netflix showcased GEICO's ability to explore innovative collaborations and reach new audiences in the world of entertainment, all under the creative direction that I provided as the Creative Supervisor.

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